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South Africa - Durban, South Africa | Full Time | Confidential
**purpose**
We are looking for a fashion-forward Social Media Manager to join the Mr Price Apparel Marketing team.
**key responsibilities**
- Manage social media platforms for Mr Price Apparel while maintaining brand identity.
- Collaborate with the Brand Heads to align content with business objectives and brand identity.
- Work closely with the creative team to plan, ideate, produce & execute social media campaigns, to highlight the latest fashion collections and various brands, drive engagement & boost customer conversion rates.
- Stay abreast of the latest fashion trends, & use this knowledge to inform your social media campaigns.
- Monitor key industry players to enhance our own campaigns.
- Stay abreast of latest social media trends, proactively seek opportunities to enhance our campaigns.
- Manage content scheduling to ensure timely uploading of posts across various social media platforms.
- Making data-driven decisions to improve engagement and post quality
- Analyze data to evaluate campaign performance, track KPI’s and identify opportunities for improvement.
- Foster an active social media community by ensuring customers comments and messages are responded to.
**requirements**
- Degree or Diploma in Marketing.
- Minimum of 3 years’ experience in social media management and marketing in a fast-paced environment, preferably retail related.
- In depth knowledge of social media platforms, tools, and trends.
- Proficient in content creation.
- Data driven, ability to analyze and interpret social media metrics.
- Business understanding of retail knowledge, customer service.
**about us**
Mr Price Group is an equal opportunity employer and is committed to Employment Equity.