• Division: CBG
• Sub Division: Credit Cards Product
• Reporting: VP & Head of Product & Loyalty
• 7 Years experience in partnerships and product across banking consumer brands etc.

The role holder is responsible for innovating and evolving core credit card products and solutions to meet client needs that are best in class and to differentiate cards products from the market. The role holder is also responsible for the credit card product development and management process for UAE cards department. Core Responsibilities Product Management

Develops and manages strategies aimed at generating revenue through products in alignment with PBG objectives.

Provides guidance and support to client-facing professionals and sales teams to solve complex client needs through products.

Leads the effort to develop and execute marketing campaigns to drive product growth ensuring collaboration with the internal marketing team to ensure alignment with FAB brand.

Serves as a subject matter expert on enterprise level initiatives not specifically related to the assigned products.

Provides end-to-end solutions for all client segments resulting in superior customer experience.

Represents the bank in industry events / seminars / conferences in order to stay abreast of trends, client requirements, competitor intelligence etc. to drive product innovation.

Organizes client events in sharing the market best practices and constantly improve on the product offering.

Provides training to both internal as well as external clients about the product offerings ensuring knowledge transfer to facilitate product rollout.

Performs and analyses competitive benchmarking of the products vis-a-vis competition and the market and reviews pricing of the products periodically. Product Innovation and Development

Develops the consumer product strategies and value propositions of products in alignment with customer needs and market trends.

Oversees services/products and sub-product performance and leads development based on market trends and customer needs.

Develops and executes the product strategy to deliver consumer banking solutions to Consumer Banking customers.

Manages and enhances existing services solutions and helps develop and implement any required new product solutions for clients both in home markets and non-home markets.

Identifies product regulatory and competitive opportunities and challenges and proactively develops strategies to ensure that consumer banking products are competitive and meet the needs of clients.

Monitors and evaluates the evolving competitive and regulatory environments to ensure that products are competitive and meet clients needs.

Assists in the development of a strategic and tactical roadmap to enhance the products and services offered.

Collaborates with Relationship Managers and Direct Sales Agents in order to identify gaps and opportunities for product improvement in order to address customer requirements.

Participates in industry seminars and customer forums in order to stay abreast of trends, customer requirements and competitor intelligence to drive consumer product innovation.

Evaluates, negotiates and manages external vendor contracts ensuring the provision of a cost-efficient service.

Manages multiple external vendor relationships ensuring the provision of a quality service in line with requirements.

Manages the ongoing SLA and customer experience and conducts review meetings ensuring the service provided is in line with agreements.

Evaluates and renegotiates vendor pricing periodically if needed to ensure a quality cost-efficient service.

Innovates existing proposition in line with the market and needs of customers to remain ahead of competitors and improve client retention.

Participates in industry seminars, client forums etc. in order to stay abreast of trends, client requirements, competitor intelligence etc. to drive product innovation. Internal Collaboration

• Maintains strong internal relations and collaborates with other products teams and heads of business in order to maximize cross-selling opportunities.
• Develops service level targets and manages the coordination of the section with other departments to meet client service expectations.
• Engages with key stakeholders including Operations, Technology, Credit, Legal and Risk to deliver timely and effective level of client experience to our customers.

Drives the commercialization of new products and launch of new products and solutions by recommending pricing, providing sales tools (brochures, tablets and online content) and training the sales team to ensure knowledge transfer resulting in successful sales.

Monitors product performance post rollout and resolves any product issues or sales issues in order to ensure continuous product improvement.

• Implements departmental policies, systems and procedures so that all relevant procedural/legislative requirements are fulfilled while delivering a quality and cost-effective service.
• Contributes to the identification of opportunities for continuous improvement of systems, processes and practices while considering international leading practice improvement of business processes, cost reduction and productivity improvement.

• Supervises and provides inputs in the preparation of timely and accurate sub-departmental statements and reports to meet FAB’s and departmental requirements, policies and standards.

Defines goals and key performance indicators for each member of the team and ensures effective implementation of the FAB performance management process.

a) Develops talent within the team by providing guidance and coaching to achieve the defined goals. KPIs

• Growth in total portfolio revenue
• Number of new customers added to the portfolio
• Time to market vs. timelines of product launching
• Adherence to policies, processes and procedures of FAB and the Group
• Product performance according to plan/business case