We’re looking for a Content Marketing Specialist to join our leading global tech company. Based in our office in Petone, Lower Hutt, you will report to the Head of Marketing and play a vital role in executing our content strategy through social and digital channels. You’ll produce exceptional content that will engage, inspire and educate professionals around the world about the latest learning technology. Ultimately, your work will grow and nurture our sales pipeline, and position Arlo as the global authority in our industry. This role is not a fluffy copywriting role. You’ll be required to undertake in-depth desk research, seek out commentary, hustle publishers, nail our tone of voice, and expertly craft webinars, videos, presentations, long-format articles and more. The content created will align with our content strategy, which this role feeds into, and the overall strategic business goals. Responsibilities You will be responsible for: Deliver long-form, authoritative content for our blog and website Undertake outreach to industry websites and commentators, write guests posts Managing the execution, monitoring and continuous improvement of our content and SEO strategy Generating high-quality creative assets and content for social and digital channels, including images, video, and written copy Work alongside others in the marketing team to develop ebooks, webinars, videos, campaigns, marketing automation wizardry and more Experience: 1-3 years experience in a writing or content marketing role, ideally in B2B and/or a software company Ideally you will have experience with Moz, Wordpress, Google Analytics, Meta Business Suite, and Marketo Knowledge and/or experience in the education and training industry is a bonus Skills and qualifications: Proven experience researching, creating and distributing digital content Deep understanding of modern SEO - how to build domain authority and create content that Google loves Educated to degree level preferred but not essential Bonus: video editing and image creation experience with Canva, Adobe Suite or similar. Team player - we’re a tight team who have fun and interact well on a personal level; team fit is important. A bit about us Arlo Software is an award-winning global business with our HQ in Wellington, New Zealand and offices in Canada and the UK. We believe that human interaction is still at the heart of effective learning. Blending that philosophy with the latest elearning tech, Arlo is fast becoming the preferred solution of choice for instructor-led training providers globally. Arlo has been developed as the definitive tool to run a training operation, helping our clients save time, grow sales and transform the way their training is delivered. With customers in over 70 countries and processing over $500m p/a, Arlo is the realization of that vision. While our customers are as critical to our success as we are to theirs, our people are the heart and soul of Arlo. We aren’t just a group of people who work together. We connect and care about each other. We have fun and we work through the challenges together. We are committed to providing an excellent working environment that supports a balance between work, family and personal life while still driving productivity and connection. -- We are committed to diversity, equity, inclusion, belonging, and lifting our cultural capability. You don’t need to be knowledgeable in these areas, but you do need to be on board with learning. And please let us know in your application if we need to make specific accommodations during our process.
