Responsibilities & Context

Lead the Digital Marketing Team and create forward-thinking strategies that drive engagement and sales.

Develop and implement comprehensive digital marketing strategies, including paid media, SEO, social media, and email marketing.

Optimize online marketing campaigns across all digital platforms.

Monitor and report on the performance of digital marketing campaigns.

Ensure brand message consistency across all digital channels.

Collaborate with cross-functional teams (Creative, Communications, Sales) to ensure alignment with digital marketing goals.

Identify opportunities to reach new customer segments through digital innovation.

Stay updated on the latest trends and technologies in the digital space.

Manage the digital marketing budget to ensure maximum ROI.