**Job Advert Summary**:
**Minimum Requirements**:
**Qualifications**
- Bachelor’s degree in Marketing, Business, or a related field.

**Skills, Knowledge and Experience**:

- Proven experience in digital marketing and social media management, preferably in a similar industry.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook, LinkedIn, TikTok, Instagram, YouTube, etc.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Creative mindset with the ability to develop engaging and innovative marketing campaigns.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects simultaneously.
- A passion for staying up-to-date with the latest digital marketing trends and technologies.

**Duties and Responsibilities**:

- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and engagement.
- Manage and optimise all company social media platforms, including content creation, scheduling, and community management.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Analyse campaign performance data and provide insights to optimize marketing efforts and achieve business goals.
- Collaborate with cross-functional teams to ensure consistent brand messaging across all digital channels.
- Stay up-to-date with the latest digital marketing tools, trends, and best practices, and implement them to enhance marketing effectiveness.
- Monitor and report on key performance indicators (KPIs) to measure the success of marketing campaigns.