SELL MERCHANDISE: Convince customers to purchase items by creating good shopping experiences (service, product, ambience)SELL TO CUSTOMERSSmile, greet customers & encourage them to buy items by presenting features & benefits & offering latest promotionsDISPLAY ITEMSDisplay complete assortment of items in the selling area based on official guidelines & put away items handled by customersCHECK ITEMS FOR DEFECTSInspect items for damage, wrong/lost price tags or stock-outs during off-peak hours; alert stock clerk for pull-out or replenishmentASSIST CUSTOMERSAnswer customer questions or complaints & assist before or after a sale; give shopping carts or escort to counters